Sunday, March 23, 2014

3D and Cinema


How many of us enjoy going to the movies? I know I do. To me, going to the movies is akin to going to church. I love the moment the lights go dim for the first previews, and the second dimming for the feature presentation, which is followed by a hush.
Nowadays, there seems to be one trend that movie studios seem to be embracing: going 3D. It seems every big movie that is being released in this era of cinema is Three Dimensional. Features like this include Toy Story 3, Up, and the final Harry Potter films. And classic movies are being re-released in this same style, as well, looking at Titanic, The Lion King, Beauty and the Beast, or Finding Nemo. Alfred Hitchcock even experimented with 3D while releasing Dial M for Murder, common among 1950s cinema as they experimented with 3D, but the practice eventually disappeared. But I’m sure all of us remember screening the film which is considered to be the Citizen Kane equivalent of three dimensional films: James Cameron’s Avatar.
Now, I’m sure many of us would argue over the critical quality of Avatar’s plot, as it seems similar to a million other movies, such as Pocahontas, or Dances with Wolves, and I can only hope the second one isn’t a copy of Ben-Hur or Gladiator. But the fact remains that this film revolutionized the word of 3D cinema. Cameron had already changed the world of special effects when he released Titanic back in 1997, which won him three Oscars, including Best Director and Best Picture, but it’s hardly compatible with Avatar. This 2009 film separated itself from others that had flirted with 3D by including strong and emotional performances, in contrast to hokey movies such as Spy Kids 3-D or Journey to the Center of the Earth, both of which received negative reviews.
Cameron had also waited for an extensive period of time to begin production on Avatar, having originally written the script in the 1990s, but he refrained from filming, due to his awareness that the technology needed for this film was not available, and if he wanted to release it within a few years after completing the script, he would have to film with regular actors in blue makeup. But just like George Lucas and his revolutionary film Star Wars, Cameron decided to end the waiting process and create the technology, himself, by building new cameras that would finally bring the feature into production. Despite all the hype that surrounded the film before, during, and after its theatrical run, Cameron stressed that the attention should not be paid to the effects, but the story, saying: “The irony with Avatar is that people think of it as a 3D film and that's what the discussion is. But I think that, when they see it, the whole 3D discussion is going to go… technology is advanced enough to make itself go away. That's how it should work. All of the technology should wave its own wand and make itself disappear.”
            After the initial success of 3D in primary release and re-release, many others began to copy the methods of Cameron and company, including legend Martin Scorsese for his family film, Hugo, and Steven Spielberg for The Adventures of Tintin. Cameron also criticized the practice of re-releasing classic films in 3D, saying in an interview with Mike Fleming of Deadline.com: “After Toy Story, there were 10 really bad CG movies because everybody thought the success of that film was CG and not great characters that were beautifully designed and heartwarming… Now, you’ve got people quickly converting movies from 2D to 3D, which is not what we did.”
            There are many other filmmakers out there who have been resisting the movement towards 3D. Most notably is Christopher Nolan, behind his Batman trilogy and Inception, which he filmed in IMAX, rather than 3D. When presenting his justification for such a practice, he said: “I think it's a misnomer to call it 3D versus 2D. The whole point of cinematic imagery is it's three dimensional... You know 95% of our depth cues come from occlusion, resolution, color and so forth, so the idea of calling a 2D movie a '2D movie' is a little misleading.”
            Today, it seems that every major blockbuster film is being released in 3D, as one could imagine the producers are seeking to bring more people to the theaters to see their film, therefore bringing in a few extra bucks. I don’t condemn the practice of making a few extra bucks, sometimes you need to do that in order to pay for everything that you are doing. My personal belief is that this is a pointless practice, as I have not been impressed by 3D films as an adult, in contrast to when I saw 3D films at museums and aquariums as a child. I even remember seeing first two installments of The Hobbit and taking my glasses off for a few scenes because I felt like I was getting the better end of the deal by doing such a practice. What is to become of the future of cinema, in the light of this 3D revolution? It looks like the movie industry will continue with this practice, as it definitely brings more people to the theaters, but I just hope that this doesn’t mean that we are going to see the end of storytelling and the beginning of “effects only” cinema.


Wrenn, Eddie. "Avatar: How James Cameron's 3D Film Could Change the Face of Cinema Forever." Mail Online. Associated Newspapers, 26 Aug. 2009. Web. 23 Mar. 2014.


"Jim Cameron: "Avatar" A Dream Come True." CBSNews. CBS Interactive, 19 Nov. 2009. Web. 23 Mar. 2014.

"Christopher Nolan’s Dim View of a Hollywood Craze: ‘I’m Not a Huge Fan Of 3-D’." Hero Complex Movies Comics Pop Culture Los Angeles Times. N.p., 13 June 2010. Web. 23 Mar. 2014.

8 comments:

  1. I love going to the movies, but if I had the choice, I would choose the more traditional 2D movie over a 3D experience. The first 3D movie I saw in the movie theater was Tim Burton's Alice in Wonderland in 2010 and it was one of the most frightening experiences of my life.
    Honestly, I think it was the “real people” popping out at you aspect, because I've seen 3D cartoons since and it was fine, but can't bring myself to see another 3D movie with real people in it. But it could also have to do with the fact that, in my opinion, the Mad Hatter was one of Johnny Depp's creepiest roles to date.
    I was abroad when Titanic 3D came out, and Italy is a little behind the times when it comes to movie technology so I never saw it, but I don’t think I would have. I feel like it would have ruined the movie for me.
    But clearly, people still go. In "Theatrical Market Statistics," it says that in 2012, 48% of people saw at least one movie in 3D. However, like the article says, it tended to skew towards younger viewers.
    I think there is just something about wearing the glasses and then that weird feeling in your eyes when you take them off that for some reason is so fascinating to a kid.
    I remember the 3D glasses when we were kids, where one side was red and one side was blue and my brother and I would take off our glasses and see if who could focus the picture more. Most of the time, that was more entertaining than the movie itself.
    Of course it also has to do with the type of movie. According to “Theatrical Market Statistics,” 11 of the top 25 movies of 2012 were shown in both 2D and 3D. However, more than half were cartoons, which tend to skew towards a younger audience in the first place.
    In addition to this, I think some cartoons are just made for 3D. They throw something towards the camera for a laugh or to see the audience jump, but with non-cartoon movies, this doesn’t generally happen so, in my opinion, save a few bucks and see it in the traditional way.
    However, I think it is worth mentioning an exception to this rule, and that is Gravity. I didn’t see it in 3D, or even in the movie theater. I saw it on my 13-inch computer screen and it definitely diminished my experience. I heard from several people that if you were going to see a movie in 3D, this would be the one to see, just because of the fact that Sandra Bullock is floating around in space for 95% of the movie. And why wouldn’t you want to feel like you were right there next to her? With this not being a cartoon, it did very well with older audiences and “reminded ticket-buyers about the power of IMAX and 3D,” according to The Wrap article “6 Box-Office Takeaways From a Record Year of Hits and Flops.”
    Obviously, it did very well, both at the box office, being #7 according to the 2013 Domestic Grosses list, and at the Academy Awards, taking home 7 out of the 10 awards it was nominated for.

    Lang, Brent and Todd Cunningham. "6 Box-Office Takeaways From a Record Year of Hits and Flops." The Wrap 22 Dec. 2012. 23 Mar. 2014. Web.

    Motional Picture Association of America, “Theatrical Market Statistics 2012” 23 Mar. 2014. Web.

    "2013 Domestic Grosses." Box Office Mojo. Accessed 21 Feb. 2014. 23 Mar. 2014. Web.

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  2. Nicolette Illiano


    I remember when I was younger I would get so excited if I heard about a movie being released in 3D. I couldn’t wait to go to the theater, put on those glasses and reach out to touch the images that looked like they were bursting out of the screen. Now, it’s the complete opposite. When I see a preview for a film being released, or re-released, in 3D I groan. Something I loved so much as a kid I couldn’t hate more as an adult. To me, 3D movies are pointless and hurt your eyes. It’s cute for children who get excited about things popping out at them, but for adults I believe it takes away from the viewing experience instead of enhancing it.
    However, my opinion doesn’t seem to be the popular one. A majority of the films listed on Box Office Mojo’s “2013 Domestic Grosses” have been released in 3D. Thankfully, many of those films have also been released in 2D for consumers who hate 3D as much as I do and don’t want to pay the extra 5 to 7 dollars for the “3D viewing experience.” There are also films on the list that were released years ago but have been re-released by the industry to be shown with the up-to-date technology; Jurassic Park 3D and Texas Chainsaw 3D just to name a few. And although they’re not at the top of the list, these films have done surprisingly well coming in at numbers 72 and 86 on the list, with $45,385,935 and $34,341,945 total gross. The industry seems to love producing 3D films and consumers seem to love viewing them.
    While it seems like most films today are being released in 3D, the Motional Picture Association of America’s 2012 “Theatrical Market Statistics” states that there were fewer 3D film releases in 2012 than 2011. The 3D box office revenues from the two years were similar and hit around 1.8 billion. However, “In 2012, 48% of all U.S./Canada moviegoers viewed at least one movie in 3D, with attendance continuing to skew toward younger moviegoers” (Motional Picture Association of America). Like I said, kids love seeing objects pop out at them from the screen. I think that if the industry wants to keep releasing 3D movies they should stick to animated or G/PG rated films.
    While I can understand some people’s opinions stating that 3D films give you a different viewing experience, it may not be an experience that every moviegoer wants. I don’t believe it’s necessary for adults to have to sit through a movie with uncomfortable glasses just to view a film that they’re interested in seeing. The worst part of 3D is that when you take off the glasses the image is blurry, so you basically need to keep them on the whole time or risk getting a massive head-ache by viewing blurry images for over two hours. I believe that IMAX is a much better high-tech viewing experience. IMAX films give you a larger picture and louder sound, truly enhancing the film without making you wear annoying glasses. Realistically, 3D films are going to keep being produced and consumed, but I think that the industry should keep their focus on high definition IMAX films.


    "2013 Domestic Grosses." Box Office Mojo. Accessed 24 March. 2014. Web.

    “Theatrical Market Statistics 2012.” Motional Picture Association of America. Accessed 24 March. 2014. Web.

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  3. Watching movies in the 3D has become very popular in recent years. Although it has become popular, there are also mixed feelings towards 3D film and television viewing. The first 3D film I saw was Avatar, a record-breaking film that won 3 Academy Awards. Although this film earned $77,025,481 making it the second largest December opening ever, I surprisingly was not as fond as most of this film at all, especially because it was released in 3D (IMDb). I have never been one to love 3D filming especially when it comes to certain films. When I watched 2-and-a-half hours of 3D alien-like creatures it deterred me from most 3D viewing.
    The next 3D film I went to see in theatres was the re-release of The Lion King. It has always been one of my favorite Disney films and I was excited to see it in 3D. This film changed my view of 3D. The way that the scenery, and animals appeared was amazing. When the birds were flying over your head it seemed so realistic and really captured your attention; it made you feel as if you were a character in the movie. I don’t know if Avatar in general wasn’t a film I liked and the 3D just added to it, but The Lion King 3D gave me the experience that in my opinion the creators of 3D were aiming for. I agree with Maria when she says that 3D films are more successful in cartoons.
    Roger Ebert’s article Why 3D Doesn’t Work and Never Will. Case Closed. states, “I received a letter that ends, as far as I am concerned, the discussion about 3D. It doesn't work with our brains and it never will. The notion that we are asked to pay a premium to witness an inferior and inherently brain-confusing image is outrageous. The case is closed.” This quote is from a letter Walter Murch sent to Ebert. Clearly they are both not fond of 3D, but despite people’s negative feelings 3D movies have had continued success and every year an increasing amount of 3D films are appearing in the Box Office. According to the Motional Picture Association of America, “Theatrical Market Statistics 2012” 33% of all movie-goers attended a 3D movie in 2012, 29% of adults (18+) and 45% of children (2-17).
    The recently released 3D movie Gravity was ranked number 7 on the 2013 Domestic Grosses chart, bringing in $254,861,229. This defied the usual youthful 3D audience with an older turnout. “Gravity reminded ticket-buyers about the power of IMAX and 3D,” Brent Lang and Todd Cunningham said in their article 6 Box-Office Takeaways From a Record Year of Hits and Flops.
    3D televisions were the talk of technology about 3 years ago, and now I only know a handful of people that have actually purchased one, and of those people none of them ever use the 3D aspect of the TV, instead they watch it as a regular 2D TV. Many thought that this would be the TV’s of the future, but 3D TV’s weren’t talked about for long, now their out of the picture and people have moved onto smart TV’s and the next best thing.

    -Kritsonis, Ted. "3D TV Autopsy: Did It Finally Die, or Was It Never Alive to Begin With?" Digital Trends. Designtechnica Corporation, 24 July 2013. Web. 24 Mar. 2014.

    -"2013 Domestic Grosses." Box Office Mojo. Accessed 21 Feb. 2014. Web.

    -Lang, Brent and Todd Cunningham. "6 Box-Office Takeaways From a Record Year of Hits and Flops." The Wrap 22 Dec. 2012. Web.

    -“Theatrical Market Statistics 2012.” Motional Picture Association of America. Accessed 24 March. 2014. Web.

    -"Avatar." IMDb. IMDb.com, Inc., 18 Dec. 2009. Web. 24 Mar. 2014.

    -Ebert, Roger. "Why 3D Doesn't Work and Never Will. Case Closed." All Content. Ebert Digital LLC, 23 Jan. 2011. Web. 24 Mar. 2014.

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  4. Back in 2009, James Cameron released a movie that would change the face of film forever… Avatar. While this movie was very expensive to create, it proved that 3D movies would be the future of cinema! Throughout 2010, there was a demand for 3D movies, while every franchise needed one or two in their buildings. In fact, by 2011, there were nearly 45 3D movies released, compared to only 8 in 2008 (Theatrical Market Statistics 2012). But, hold on… in 2012, there is a noticeable decrease in 3D movies. Going down nearly twenty percent, there are only 36 3D movies available in 2012 (Theatrical Market Statistics 2012). Why is that? Well, that is because 3D movies mostly suck!

    First, let me explain my reasoning. Avatar was phenomenal and I had the pleasure of watching it in 3D. I fell in love right off the bat. In the years to follow, the increase of 3D movies was quite noticeable. Actually, it was too noticeable. It seemed like studios were pumping out non-stop action movies, with no plot, that would be suitable for a 3D theatre. For instance, look at The Clash of the Titans or Resident Evil: Afterlife that were primarily made for 3D viewers. These movies were poorly written and undoubtedly forced out by the studios so they could jump on the bandwagon.

    Second, studios have tried to force every single movie into 3D! Instead of filming them in three dimensions, they have created a new technique where they transform them afterwards. They definitely have not mastered this skill because the quality is definitely lacking. The movies look dull and almost blurry at times. I know I went to see The Hobbit: The Desolation of Smaug and I nearly got sick. The fight scenes were dizzy and confusing. I took my 3D glasses off at one point. Recently, I watched it in 2D and I actually got to enjoy the movie.

    Third and finally, why do they keep releasing old movies in 3D? Not only are they using the postproduction technique, but also they are not even creative enough to make new movies! Yes, some of the movies they re-released are classics, like The Lion King, Finding Nemo and Monsters Inc., but do audiences really want to see these movies again? No, they do not. According to the “2013 Domestic Grosses” report, the most successful of these movies was Jurassic Park 3D. The movie finished in 72nd, which was right behind Tyler Perry’s Temptation: Confessions of a Marriage Counselor. Compared to the hundreds of movies released this year, it was not that bad, however, it was the only one to make the list.

    So, in conclusion, the 3D movie trend is starting to fade off and I am extremely happy. After one success, which took large sums of money, studios ruined the trend with poorly created films in hopes to score a quick buck.


    "2013 Domestic Grosses." Box Office Mojo. Accessed 24 March. 2014. Web.


    “Theatrical Market Statistics 2012.” Motional Picture Association of America. Accessed 24 March. 2014. Web.

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  5. I think you bring up a really good point here. This is definitely something I’ve thought about recently as well. I still love going to the movies, but I’m pretty selective about what movies I’ll actually see in the theatres because of the expensive ticket prices, especially if you choose to see a 3D screening. I have always favored quality narratives over flashy special effects. Typically I try to stay away from 3D movies because I have always thought that the effects detract my attention from the plot line. But recently, I saw 300: Rise of an Empire in 3D and I thought that there were some really cool details that wouldn’t have otherwise translated quite as dramatically if I hadn’t seen it in 3D. But on the other hand, I thin that there are some movies that are right for 3D and some that are just wrong for 3D.
    According to Brent Lang and Tom Cunningham’s article “6 Box Office Take Aways From a Record Year of Hits and Flops” featured on The Wrap, they have pointed out the trend of the emergence of “a fifth quadrant” that the film industry must appeal recognize to get viewers into the theatres. This “fifth quadrant” refers to viewers that respond positively to big IMAX screenings. Lang and Cunningham point to the statistics to prove their point; “eight of the top-grossing movies globally were screened in IMAX and domestically, the format on average accounted for 15 percent of opening weekend grosses – up 35 percent from last year.”
    Interestingly enough they then continue to warn that “big spending doesn’t equal big box office.” I think its important to note here that special effects, and production efforts are nearly irrelevant if it doesn’t translate to the viewing experience. This seems like good news, suggesting that movie-viewers can see past flashy 3D effects and judge a film by the quality of its narrative and the actors that relate that narrative.
    This suggests that 3D movies can do very well, as long as it’s working with the right story line to enhance the plot, not to compensate for a lack thereof.
    I also thought it was interesting that in another article titled "Box Office: 2014 Will Likely Be Down, Because Not All Sequels Are Equals" Lang and Cunningham point out that “sequels drove this year’s box office — the top five films were all second go-rounds — and they’ll drive next year’s, too.” I think this trend of sequels dominating the box offices speaks to the importance of quality characters and story lines. If moviegoers like a story and the characters they’ll return, sometimes nearly indefinitely, to follow their favorite characters through the developing plot line. I think this goes to show that viewers are holding movie scripts to a high standard. It’s not enough to fill a subpar plot line with big name actors/actresses. The narrative has to be engaging. It seems that if a film is of high quality, and does well in the box office, the film industry will exploit that to produce as much quantity from that original hit as possible.

    Cunningham, Todd and Brent Lang. "Box Office: 2014 Will Likely Be Down, Because Not All Sequels Are Equals." The Wrap 2 Jan. 2014. Web.

    Lang, Brent and Todd Cunningham. "6 Box-Office Takeaways From a Record Year of Hits and Flops." The Wrap 22 Dec. 2012. Web.

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  6. Back in the day, let's call this Pre-2009, 3D movies we're something associated with children's movies and theme parked attractions. Now, it's a shocking to see a big budget action film that wasn't at least shown in 3D (whether you choose to pay the extra 5 dollars is your choice). The trend (and God I hope it's a trend) of 3D movies is the way to get money back into the film industry and to get people back into the theaters.

    As you talked about above, James Cameron's Avatar turned the film industry upside down and created a whole new experience that made going to the movies worthwhile again. Not only did it add a third dimension but it added a clarity and quality to the film mostly seen on Blu-rays.

    Unfortunately, every film under the sun now has a 3D version. This extra spec in no way enhances the story, like it did in Avatar, but it enhances the pockets of the producers and studios.

    If you look at the first 10 of the top grossing films of 2013 from Box Office Mojo, 8 out of 10 of the movies all had a 3D version that were released in theaters. Sure some of these films look better in 3D, like Gravity. Gravity was shot solely with CGI effects, it is set in space and the fact that it adds to the viewing experience of being trapped in space all adds to the quality of the film and the story. But does anyone really need a few extra snowflakes coming at them during Frozen when we are constantly being accosted by them outside of the theater? No.

    In this case, I would bring it all back to the fact that the film industry is a business. They know if an animated children’s movie is shot in 3D they not only get the children's ticket but they get whoever is taking them to see it too.

    I do believe that IMAX and premium quality, visually that is, films are going to be the next big trend. No, I don't want to see Pride and Prejudice in IMAX but if all films had the quality of IMAX or the sometimes there (sometimes not) quality of 3D films, I think the film industry would see a huge turn around at the box office. According to an article from 2012 by Brent Lang and Todd Cunningham from The Wrap, “Eight of the top-grossing movies globally were screened in IMAX and domestically, the format on average accounted for 15 percent of opening weekend grosses – up 35 percent from last year.” They go on to talk about how it is not only in the domestic market that IMAX is growing, but in China as well. It was estimated that IMAX would grow 36 percent in China last year.

    Again, Gravity is an amazing film, and sure you can wait until it's on DVD and Blu-ray, but it's a film that you have to go out and experience it on a big screen (or a huge IMAX screen) to fully be blown away by it. Will IMAX be the death of 3D? No, it will probably only bring 3D movies along for the ride, but I do believe there will be a big shift in the types and qualities of films in the future.

    Lang, Brent and Todd Cunningham. "6 Box-Office Takeaways From a Record Year of Hits and Flops." The Wrap 22 Dec. 2012. Web.

    "2013 Domestic Grosses." Box Office Mojo. Accessed 24 March. 2014. Web.


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  7. In contrast to millions of others, I have not yet seen Avatar. I have, however, seen short clips of it and have been exposed to other 3D/IMAX movies such as Gravity. Gravity truly was a film that changed my option about the IMAX/3D experience. The film got a reputation for being a little dry, but I truly enjoyed it - but why did I enjoy it? Because I felt like I was in space. A 3D experience is not exactly about the plot, the actors, etc, but more about what you’re seeing, and how you’re feeling. The high definition and intense graphics truly make you feel like you're in the movie, and I had never experienced a movie in that way before. The high definition graphics and image quality of these films is truly unreal. Before reading this blog, I was unaware of the fact that James Cameron decided to take matters into his own hands when the proper technology that he needed to make his film was not available. His devotion to create such a global masterpiece is commendable and the recognition that the film received was well deserved. However, although I truly commend Cameron on his efforts to produce such a remarkable and well-constructed 3D film, and despite my fondness of my Gravity experience, I feel that 3D is kind of "been there done that.” In my opinion, too many movies are adopting the idea of making their movies 3D when It’s not necessary (and charging a fortune to view in theaters I might add) i.e. Disney movie remakes. I personally would prefer to see a movie that is simply good quality than pay extra to have an image "pop out" of the screen every so often. There are a number of successful films that I feel would be just as successful had they been regular HD quality instead of 3D. However, contrary to my belief, the rest of the world seems to enjoy the IMAX/3D experience as "Eight of the top-grossing movies globally were screened in IMAX and domestically... [and] IMAX was even bigger overseas, [being] in the forefront of China’s booming market, projected to grow by 36 percent this year" (Cunningham, Lang, Todd 2012). Additionally, it is evident that the popularity of the 3D experience is only increasing as the Box office and admissions shows a 16% increase from 2006 to 2012 in regard to 3D box office ticket sales (Theatrical Market Statistics 2012). Despite my personal opinions regarding 3D movies, I think there is definitely still a market for the 3D experience, especially for certain films such as Gravity, where if you watched it on a laptop screen, a tablet, etc. it would not, I believe, have the same affect on the viewer.


    Cunningham, Todd and Brent Lang. "Box Office: 2014 Will Likely Be Down, Because Not All Sequels Are Equals." The Wrap 2 Jan. 2014. Web.

    “Theatrical Market Statistics 2012.” Motional Picture Association of America. Accessed 24 March. 2014. Web.

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  8. The topic of 3D movies is always an interesting one. You have the people so pro 3D vs. the completely anti 3D people. I am for the most part, anti-3D but will not completely bash it as I do enjoy a good 3D movie from time to time.
    The thing is, not all 3D movies are supposed to be made into 3D. As the post suggests, there are some hits like James Cameron’s Avatar which was undeniably amazing in 3D, but also some flops like Titanic which is completely pointless in 3D. The movie industry obviously just wants to make money and we, the consumer, are fooled time and time again into going to see the “new re-release” of a movie in 3D, which should have never been made in the first place. We need to not be sucked into this marketing strategy and realize the movie is what it is and will not be any better in 3D. But, we still fall for it. In 2012, 48% of all US/Canada moviegoers viewed at least one movie in 3D. Also, the 3D box office was similar to 2011 and raked in 1.8 billion, despite fewer 3D film releases (Motional Picture Association of America.) The only way a movie is actually better in 3D is if it is made to be immensely visually appeasing. Again, we can tell Avatar was made in this way. Most digitally created, cartoonistic, movies can be translated successfully into 3D. This appeals to mostly the younger audiences, which is really the big trend with 3D movies. This is because, like I said, the animated movies are generally for young audiences, 45% attendance in 2012, and the 3D translates well into that.
    I will admit I did go see The Lion King in 3D when it came out, but I think my motive for that was just to be able to see the movie on the big screen in the theatre again. I would have seen it if it was in 2D just the same. I saw Alice in Wonderland in 3D in 2010 and thought that was wonderful as well. Again, the creepy, visualistic and weird sense of cinematography worked for this, even not being animated. I generally do love animated kids movies (I have no shame) and do like them in 3D and I think the film industry would be smart to continue releasing them in this way. They should reconsider though, the other movies. They should stick to them in IMAX if they want to re-release. This way, they will keep the consumer coming back, but won’t get the nasty review about how bad it is in 3D. IMAX is still an enhancement, without being an annoyance. “Eight of the top-grossing movies globally were screened in IMAX and domestically, the format on average accounted for 15 percent of opening weekend grosses – up 35 percent from last year. IMAX was even bigger overseas, and is in the forefront of China’s booming market, which is projected to grow by 36 percent this year. IMAX’s grosses will be up by 55 percent and it recently cut a deal with Chinese exhibition giant Wanda that could add 120 more screens.” (Lang & Cunningham). IMAX and other upgrades such as “better sound systems, more comfortable stadium-style seating and higher-end concessions have boosted attendance and differentiated the experience from home viewing, according to Lions Gate's Friedman (Hollywood Eyes Record 2013).
    So, while 3D works sometimes, it is not the answer to create the greatest amount of positive feedback from audiences. I hope for my own sake, and society’s, that the industry will figure it out and cut it out with all of the re-releases in 3D. Their main concern should be focusing on a great movie with a killer storyline, that will impact viewers and make them think.

    Arianna Paluzzi

    Works Cited:
    "2013 Domestic Grosses." Box Office Mojo. Accessed 24 March. 2014. Web.


    Cunningham, Todd and Brent Lang. "Box Office: 2014 Will Likely Be Down, Because Not All Sequels Are Equals." The Wrap 2 Jan. 2014. Web.

    “Theatrical Market Statistics 2012.” Motional Picture Association of America. Accessed 24 March. 2014. Web.

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